Cyber Security Online Certification

Introducing
Corporate/Professional Social Media Management

Over the years, internet technology has redefined the practices of public relations, marketing and corporate communication. This involves the shift from a purely traditional to digital communication strategy using modern tactics which reach out to the intended audiences. In Zambia, there are over 9 million mobile broadband users, majority of who are accessing social media platforms such as social networks, websites and other mobile applications. Further, social media communication has been necessitated by changing social and environmental factors such as the impact of the COVID-19 pandemic which has contributed to the proliferation of virtual interaction. In this regard, therefore, corporate entities and enterprises also exist as ‘netizens’ and should thus exploit the opportunities offered by social media platforms.   

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Corporate/Professional Social Media Management

Course Details

Background

Over the years, internet technology has redefined the practices of public relations, marketing and corporate communication. This involves the shift from a purely traditional to digital communication strategy using modern tactics which reach out to the intended audiences. In Zambia, there are over 9 million mobile broadband users, majority of who are accessing social media platforms such as social networks, websites and other mobile applications. Further, social media communication has been necessitated by changing social and environmental factors such as the impact of the COVID-19 pandemic which has contributed to the proliferation of virtual interaction. In this regard, therefore, corporate entities and enterprises also exist as ‘netizens’ and should thus exploit the opportunities offered by social media platforms.

Rationale

The Corporate Social Media Management Course equips individuals with the knowledge and skills required to professionally manage corporate social media with a return on the resources invested therein or attainment of an organisation’s vision. This is because even corporate entities use social media for their communication and exist as ‘netizens’ in light of technological and social advancements. The Course, thus, enables individuals, Public Relations/Marketing Practitioners and business executives alike to engage in appropriate social media strategy, content development, audience engagement and management, digital advertising and sales as well as organisational policy development among others.
1

Code

Course Code
2

Fees

K3,000 per person Groups of five or more K2500 per person
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Location

Online
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Contact

Mr. Chungu
Email: kchungu@mu.ac.zm 
Phone: 970 349607
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Dates

25th April, 2022

Aim

To equip individuals and corporate officers with knowledge and skills in corporate social media management for the attainment of an organisation’s vision

Objectives

At the end of the program Learners should be able to:

  1. Explain the role of social media in corporate communication/public relations
  2. Apply various social media management techniques for effective engagement
  3. Practise online brand management for a corporate entity
  4. Use theoretical assumptions in eliciting desired audience behaviour and action
  5. Develop impactful multimedia content for social media
  6. Develop corporate social media policies and guidelines for employees
  7. Evaluate social media interventions using standard evaluations frameworks

Competencies

  1. Social media campaign design
  2. Policy development
  3. Digital monitoring and evaluation
  4. Brand communication and management
  5. Multimedia content development

Entry requirements

You will need a functional computer and internet connectivity

Expected prior knowledge

  • Must have working knowledge and basic competency in the English language as well as computer use
  • Prior exposure to public relations, journalism or marketing functions is an advantage

COURSE DELIVERY.

The course is for a total of twelve (12) hours spread over eight (8) sessions in a period of two weeks.

QUALIFICATION

Upon successful completion, the candidates will be awarded a Certificate in Corporate Social Media Management and a grade appended to the Certificate. This qualification will only apply to a student who attends a minimum of 85% of the sessions, passes the final exam and completes the assessment tasks.

Course Content

Course Content

  1. Social media theories
  • Public sphere, Media Ecology, Uses and Gratifications, Interactive Communication, Facebook Influence Model,
  • Reader: History of the Internet
  1. Understanding social media
  • Computer mediated communication
  • Social network communication
  • Types of Social Network users/non-users
  • Social Network Copy Writing
  1. Content development 1
  • Writing online and Website management
  • Basic software for picture, video and animation
  • Case study of content on various professional social media
  1. Content Development 2
  • Live streaming
  • Social network management software
  • Digital newsletters
  • Content curation and archiving
  1. Developing and evaluating social media campaigns
  • Basic PR Models
  • Campaign structure
  • Campaign evaluation
  1. Search Engine Optimisation
  • Basic SEO principles
  • Digital marketing and advertising
  • Managing influencers and opinion leaders
  1. Legal and policy issues in SMM
  • Managing User Generated Content (UGC)
  • Legal issues (defamation, copyright, manipulation, cyber security, data protection)
  • Important Statutes (Cyber Security and Cyber Crimes Act, Penal Code provisions)
  1. Practicum
  • Case studies or student presentations and demonstration of assigned projects

Course coordinator: Mr K. Manchishi


 

Lesson Schedule

SESSION

LESSON/ACTIVITY

LECTURER

1

Theories in social media communication

Mr K. Manchishi

2

Understanding social media

Mr K. Manchishi

3

Content development 1

Mr K. Manchishi

4

Content development 2

Mr K. Manchishi

5

Developing and evaluating SM Campaigns

Mr K. Manchishi

6

Search Engine Optimisation

Mr K. Manchishi

7

Legal and Policy issues in Corporate SMM

Mr K. Manchishi

8

Practicum

Mr K. Manchishi

Teaching Methods

  1. Interactive lectures using virtual classrooms
  2. Case studies
  3. Simulation
  4. Student presentations and discussion

Timing and schedules

Time: 17:30-19:00hrs

Assessment Method

  1. Project 50%
  2. Quiz 30%
  3. Attendance 20%

Certifications

Mulungushi University certificate will be provided

Connect with us

Mulungushi University

Plot number 1347/M

Great North Road

Kabwe, Zambia

  • dummy+(260) 215 228 004

  • dummy academic@mu.ac.zm

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