In today’s digital age, establishing a strong digital presence has become essential for business and individuals alike. A digital presence refers to the online representation and visibility of a brand, organization or individuals across various digital platforms and channels. It encompasses websites, social media profiles, online directories, search engines results, and any other online touch points where an entity can interact with its target audience.

There are many reasons why consumers or companies need to build digital presence. Among the many, a well-developed digital presence ensures that a company’s brand is visible to a broader audience. Secondly, building a digital presence has other advantages like building of trust and credibility within your target audience as a company or institution. Lastly, digital platforms provides avenues for direct interaction and engagement with customers.

The rationale behind building digital presence by companies is to help build their brand and increase visibility. With billions of people using the internet, having an online presence increases the chances of being discovered by those searching for your products, services, or expertise.

The aim of building a digital presence for companies is multifaceted and aligns with their overall business objectives. The primary aims companies have in mind when establishing a digital presence include customer acquisition, brand awareness etc.

At the end of the program Learners should be able to:

1. Understanding the digital landscape: The course will provide participants with a comprehensive overview of the digital environment, including key concepts, platforms, and technologies.
2. Building a professional website: The course will cover the basics of website development, helping individuals create their own professional website.
3. Developing online branding and visibility: Participants will learn how to establish and enhance their online brand presence. This includes creating a consistent brand image, optimizing online profiles.

You will need a functional computer and internet connectivity.

Intensive 2 weeks of lectures on online platforms i.e. Zoom and Google Meet.

Upon successful completion, the candidates will be awarded a certificate in Building digital presence and a grade appended to the certificate. This qualification will only apply to a student who passes the final exam and completes the assignment or quizzes.

Module 1: Introduction to Digital Presence.

• Understanding the importance of digital presence.
• Exploring the digital landscape and its impact on businesses and individuals.
• Identifying the key components of a successful digital presence strategy.

Module 2:  Defining your Brand Identity online.

• Defining your personal/professional brand.
• Creating a compelling brand story and value preposition.

Module 3:  Creating a website.

• Selecting a domain name and hosting provider.
• Design principles for user friendly websites.
• Essential website features and functionality.
• Optimizing websites for mobile devices.

Module 4:  Building Relationships and Influencing Online.

• Engaging with your target audience.
• Building online communities and networks.
• Influencer marketing and collaborations.

Module 5:  Future Trends and Adaptation.

• Emerging trends in digital presence and Online Marketing.
• Staying up to date with technological advancements.
• Adapting your digital presence strategy for future changes.

Module 6: Social Media Management.

• Social Media Theories.
• Understanding Social Media.
• Content Development.
• Developing and evaluating social media campaigns.
• Legal and policy issues in SMM.

1. Zoom and Google Meet Online Platforms.
2. Assessments using Mulungushi E-Learning Platform.

1. Presentation 30%.
2. Quizzes-40%
3. Building digital presence Project 30%.

Mulungushi University certificate will be provided