With the rapid growth of the internet and mobile technology, digital marketing has become a crucial component of modern business strategies. Traditional marketing methods have evolved, requiring professionals to adapt to new technologies, platforms, and consumer behaviors. The rise of social media, search engines, and e-commerce has created a high demand for skilled digital marketers who can leverage data-driven strategies to achieve business objectives.

Marketing & Business Professionals, Entrepreneurs & Business Owners, Aspiring Digital Marketers & Career Changers, Freelancers & Consultants, Corporate Teams & Organizations.

The Professional Diploma in Digital Marketing aims to equip learners with the essential knowledge, skills, and tools to effectively strategize, implement, and manage digital marketing campaigns across various online platforms

By the end of the course, development practitioners will have:
1️⃣ Develop Core Digital Marketing Skills – Provide a comprehensive understanding of digital marketing principles, tools, and techniques.

You will need a functional computer and internet connectivity

Either a diploma or a degree from a recognized institution in any professional discipline such as planning, social work, agriculture, etc. School leavers must have five “O” Levels, including the English Language.

The course will run for 6months and the mode of learning is purely online through platforms such as Google Meet and Zoom.

•  Overview of digital marketing.
•  Traditional vs. digital marketing.
•  Consumer behaviour in the digital age.
•  Digital marketing strategy development.

•  Social media platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok).
•  Organic vs. paid social media marketing.
•  Social media content creation & engagement.
•  Analytics & performance measurement.

•  Introduction to Google Analytics & tracking tools.
•  Understanding key performance indicators (KPIs)
•  Customer journey mapping & user behaviour analysis
•  Reporting & data visualization.

•  Email campaign strategy & planning.
•  Email list building & segmentation.
•  writing high-converting email copy.
•  A/B testing & email automation.
•  Email analytics & performance tracking.

•  Content strategy & storytelling.
•  Blog writing & website content optimization.
•  Video marketing (YouTube, TikTok, Instagram Reels)
•  Podcasting & audio content strategies
•  Measuring content effectiveness.

•  AI-Powered Content Creation & Optimization.
•  Chatbots & Conversational Marketing.
•  Predictive Analytics & Customer Insights.
•  AI in Social Media & Marketing Automation.
•  AI Video & Content Marketing.
•  AI Ethics & Data Privacy.
•  Future AI Trends.

•  Understanding affiliate programs & commission structures
•  Choosing affiliate networks & platforms.
•  Working with influencers for brand growth.
•  Measuring success in affiliate & influencer marketing.

•  Creating a digital marketing strategy.
•  Budgeting & resource allocation.
•  Crisis management & reputation management.
•  Scaling digital marketing campaigns.
•  Case studies & real-world applications.

Mulungushi University certificate will be provided